I think this is right. It's not sexy; but education is the answer. 

We need to focus on the fundamental questions people have:

How do I buy bitcoin?

How do I store it / can bitcoin be hacked?

Can it be copied / how do I know it's really scarce?

TomApollo

bitcoin

If you had $1,000,000 how would you use it to grow bitcoin adoption?

Best

We are at a time in history where promotion is easily accessible and relatively cheap.  Like BTC, most don't recognize the power of this yet.
$1M USD, spent well, could receive a ton of eyeballs.  
Now you have to focus on the message.  Perfect copywriting, with a clear goal.  Do we have a clear goal yet?  What wallet should an individual use?  A business?  What exchange?  Do we really expect everyone to figure out Bisq etc.?  Since we doin't have those things yet, we can talk theory and deeper concepts while the developers figure them out.

Thus, you see why Michael Saylor does what he does.  He has the knowledge and the money, and he relentlessly promotes theory.  He does not go off-message.  Brilliant, and exactly what is needed.