Go to El Salvador and build, organize and run a network of Bitcoin Schools.
EDUCATION IS THE KEY FOR MASS ADOPTION. Not the price.
And El Salvador MUST be an example for the whole world. Must succeed.
Kind of joking, but I think people are most primed to learn about Bitcoin when the price is going up.
As a second answer, I would buy a $1M internet business and integrate Lightning payments.
If done correctly, the business will see more success (lower fees, payment overhead, etc…) and all their customers will have a real reason to use Lightning payments.
Open best coffee house in the area with huge Bitcoin sign. Everyone who pays in Bitcoin would get 20% discount. I would hire only Bitcoin plebs. Education would be happening inside. We would do Bitcoin meetups in the evenings.
I would create a platform and advertise it af for people to buyt and sell digital items from each other, for example MMO currency. It would be a really good platform and it would have lightning support.
I would payoff politicians to get them to make pro-BTC laws. Or, I could establish a small chain of convenience stores that accepts LN. In my case, BTC is not being adopted since you can't use it anywhere, giving the option to people to buy basic goods with it is a great start.
My initial gut instinct was to say to just buy 1M worth of Bitcoin. But after reading some comments I recognize the importance of building and so I might start or fund a business or two.
But let's not kid ourselves, PRICE IS IMPORTANT. This is monetary technology after all.
So maybe I'd go 50/50. 500K of Bitcoin and 500K of business runway.
Education will have the most lasting impact IMO. Once people understand what bitcoin offers them it's a real game changer.
The real difficulty is getting people motivated to learn about something most think has no value to offer them. You have to overcome a giant amount of stigma programmed into peoples brains by MSM. Peoples brains really need a complete system wipe when it comes to understanding money and state.
El Zonte in El Salvador didn't come cheap. Galoy has distributed $100/month as pension to the elders (I wonder if those are the same elders that hold people's keys?). Galoy has also insured villagers against Bitcoin going down. So my answer is just that: bribe (in a good way) and insure the villagers. One village per country.
I want LN spanning across the main chain, sidechains like Liquid and any chain with a Bitcoin-pegged token. I want an easy and private wallet (basically Phoenix but with routing on the client for privacy like in Breez) that would accept funds on sidechain by default to eliminate the steep 3000 sat fee for opening a channel. What I want is Fedimint's ease of use but with publicly auditable sidechains instead of trust-me-bro mints, and privacy would be supplied by LN.
We are at a time in history where promotion is easily accessible and relatively cheap. Like BTC, most don't recognize the power of this yet.
$1M USD, spent well, could receive a ton of eyeballs.
Now you have to focus on the message. Perfect copywriting, with a clear goal. Do we have a clear goal yet? What wallet should an individual use? A business? What exchange? Do we really expect everyone to figure out Bisq etc.? Since we doin't have those things yet, we can talk theory and deeper concepts while the developers figure them out.
Thus, you see why Michael Saylor does what he does. He has the knowledge and the money, and he relentlessly promotes theory. He does not go off-message. Brilliant, and exactly what is needed.
When USD inflation is over 30%, gas prices are doubling every 4 months, and capital controls are being imposed around the world... you won't need to advocate for Bitcoin. Much of this emphasis on adoption is "pushing on thread," Bitcoin's incentives are such that it will sell itself when the economic conditions are right.
Probably something similar to Built With Bitcoin. Give water access to villages with no clean water in Africa etc. And helping them connect to the bitcoin economy and education.
I would love to combine donation to places that really need it with bitcoin education. Let them skip banks and enter LN etc. I believe Africa will be one of the biggest surprises around Bitcoin.
Now you have to focus on the message. Perfect copywriting, with a clear goal. Do we have a clear goal yet? What wallet should an individual use? A business? What exchange? Do we really expect everyone to figure out Bisq etc.? Since we doin't have those things yet, we can talk theory and deeper concepts while the developers figure them out.