How do break down the Fiat Mentality of the masses to build on the Strong Foundation of Bitcoin?
Remind people that Bitcoin is a currency, not an investment. Thing get denominated in Bitcoin, not Bitcoin getting denominated in Dollars. People should get used to this - especially in Bitcoin circles.
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When you earn in bitcoin, then when you spend you will prefer to spend in bitcoin (versus cashing out into fiat first and then spending that fiat). You will thus care more about merchants accepting bitcoin, about friends and family using bitcoin (e.g., to repay for lunch, or when being reimbursed for picking up something at the store). Your experience in using bitcoin in daily gives you confidence in speaking about bitcoin. When some shitcoiner slams bitcoin for the fees, you can say from personal experience how bitcoin on Lightning network destroys that argument. When there's a pain point with a certain wallet or some use case affecting you, your feedback becomes useful for the developers and designers to solve your problem.
Without earning in bitcoin, you are mostly a spectator, just like you would be with your 401K funds. When earning in bitcoin, you become an activist stakeholder.
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Put bitcoin stickers everywhere, that'll get their attention.
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Smash their TVs?
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Books as “The Bitcoin standard” helps to understand why we need Bitcoin
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