Shrink It and Pink It: Gender Bias in Product Design — Harvard (2022) \ stacker news ~ideasfromtheedge

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Shrink It and Pink It: Gender Bias in Product Design — Harvard (2022)www.sir.advancedleadership.harvard.edu/articles/shrink-it-and-pink-it-gender-bias-product-design

245 sats \ 6 comments \ @TNStacker 17 Nov ideasfromtheedge

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31 sats \ 3 replies \ @k00b 17 Nov

I'd never heard the term "shrink it and pink it." It's probably less common in information tech.

The market seems to be fighting this pretty well on its own though more recently. Based on convos with my wife, there are tons of products most men have never heard of that've cropped up to exclusively serve women. I'd bet many successful entrepreneurs formulaically take successful mens products and reengineer them for women, knowing the product-market-fit is already there.

13 sats \ 2 replies \ @TNStacker OP 17 Nov

Product marketing and design are completely different in Info tech

21 sats \ 1 reply \ @k00b 17 Nov

Yep, I'd guess the sexes are more different physically than they are cognitively.

Then again, I do wonder if our cowboy theme is off-putting to women.

57 sats \ 0 replies \ @TNStacker OP 17 Nov

I guarantee it is to some, maybe many. The gaming industry has struggled, but is starting to succeed with women.

9 sats \ 1 reply \ @Coinsreporter 17 Nov

This story is completely biased. It doesn't say that women do it deliberately. They wear mle gear for they like to be equal which in itself is a contradictory belief. The equality won't come by wearing same clothes. I can't stand all the shit that just sides by women for those things which are irrelevant. Why don't they say that women must be respected unconditionally and that's it?

0 sats \ 0 replies \ @TNStacker OP 17 Nov

You may have missed the point.

Leaders in product creation must encourage women to pursue paths in industrial design and accelerate their careers. Policymakers must ensure that they consider and craft policy around the female body. And if we really want change, we all can start by demanding better products through our power as consumers. We women deserve better military boots than “shrink and pink” versions of the male ones.