I guarantee it is to some, maybe many. The gaming industry has struggled, but is starting to succeed with women. 

Yep, I'd guess the sexes are more different physically than they are cognitively.

Then again, I do wonder if our cowboy theme is off-putting to women.

k00b

Product marketing and design are completely different in Info tech 

TNStacker

ideasfromtheedge

Shrink It and Pink It: Gender Bias in Product Design — Harvard (2022)

I'd never heard the term "shrink it and pink it." It's probably less common in information tech. 

The market seems to be fighting this pretty well on its own though more recently. Based on convos with my wife, there are tons of products most men have never heard of that've cropped up to exclusively serve women. I'd bet many successful entrepreneurs formulaically take successful mens products and reengineer them for women, knowing the product-market-fit is already there.  