It's a great initiative, mainly tell him that bitcoin is the only way to true freedom, 

 is the only tool that helps us break the cycle.

 and if he's an awake man, that's enough for him to start pulling the thread, and launch himself into the rabbit hole of bitcoin and the sub-rabbit holes that lead to bitcoin

bitcoin_beginners

What bitcoin can't do (and can do)

softglitter2d

It's a great initiative, mainly tell him that bitcoin is the only way to true freedom, *"Systematic freedom"* 
*Bitcoin* is the only tool that helps us break the cycle.
Send him to @DarthCoin and @Lunaticoin and if he's an awake man, that's enough for him to start pulling the thread, and launch himself into the rabbit hole of bitcoin and the sub-rabbit holes that lead to bitcoin 

* money
* counterparty risk 
* sovereignty 
* portability 
* cryptography 
* scarcity 
* non-dependence on third parties. (self custody)

among others that you are learning.