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I'm an ignorant in ESG, but if it's not subjective, why would Bitcoin stamped as "not ESG friendly"?
Because long term incentivation is not an aspect of how ESG scores are measured. That does not make the scores subjective - it just means the processes of measuring are dumb.
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But if the measuring is dumb, that sounds a lot like "scores can be whatever".
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Let me give you an example:
I create a new ESG score - the TomLaiesESG. It works by counting the number of "e" letters in the company name. Apple has a score of 1. American Express of 3.
-> That's a dumb score. But it is not subjective, it is highly objective, there is no debating if scores are correct or not.
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