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Great feedback, thanks! Yes we'll give BTC so people can use them directly, and we'll incentivize self-custody.
Our goal is to make companies like swagbucks.com offer BTC payouts instead of Amazon US gift cards/Paypal. We think these companies' backend are integrated with APIs to generate these gift cards. We picked "gift cards" as a wording on our solution as we think it would make it easier to sell the idea to companies like Swagbucks.
But after posting and seeing quite a few misunderstanding, we'll certain re-think on the wording.
TBH, we're engineers, terrible with copy and english is not our native language, so it's been quite a ride :)