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I see what you say but as someone who doesn't post much if at all on weekends or during busy times of the week the argument of the first comers benefit falls by the wayside. My max Cowboy hat is 21 and that took hella effort. If you make quality posts and if you post in quality and common sense areas you can easily climb the rewards board.
I also get the feeling that they are going to keep working in it and nuking people who have been around for a longer and longer period. Those people who have been around longer as well tend to have more stats and a better standing to boost new people.
Anyway those are my two cents lol