I know! And I totally get what you are saying! That's why I love this song! In my politics class we take this video and analyze it in 9th grade. 

Same with "Leider Geil" from Deichkind in terms of freedom and responsibility 

Shugard

is not about the song... is about the message... is a parody to nowadays situation, but people see this video the wrong way.
Try to understand the lyrics... with the right images. Are very well synchronized.
It's a deep message inside. Even the final of the video is sending a message.
Each part of the video have a meaning.