It's funny, this question of what it means to be real, or authentic.

A thing I've noticed over the last few years is how much power there is to just being present for things. Which sounds so dumb to say! But jesus, it is a giant thing. You can practice it with no fanfare, it takes no setup, but man, you feel it. It's like a radiating heater that's on vs off.

I wonder how much of that's what Rubin does -- brings that presence to when he's doing whatever he's doing. Over a career of doing so, you become a god.