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hey! it lets you use the domains you own for the purpose of lightning address (https://lightningaddress.com). So, assuming you've got cool-domain.com and would like to use it in order to receive lightning payments at my-name@cool-domain.com you could start the mentioned project and use it to set up that lightning address properly.
If you like the satspay.to domain and would like to claim btc_ln@satspay.to (for example) you can simply go to https://satspay.to/ in order to make that alias yours :) After that, all the payments that get sent to btc_ln@satspay.to will land directly in your LND/LNbits wallet. In many cases it's just easier to memorize email-like address vs passing ln invoices/qr-codes around