People "going custodial" are idiots. If they don't have a choice, like institutions or maybe businesses that's one thing. But individuals of a 'moderate' age (the elderly should not hold their own keys IMO) should be doing everything they can to learn about Bitcoin, study it, and stack sats to employ in future consumption.

Even the "layers above" don't need custodial usage. There are numerous GREAT non-custodial Lightning wallets Zeus, Phoenix, Blockstream Green, Blixt, Blizt using channels you choose...

Or an LSP to give you a channel to use for a small fee and they do a great job. Tons of liquidity, LN addresses to receive to (like I use here on Stacker News) PLUS increased privacy as opposed to on-chain with a lot of options.

So where is everyone?

There are tons of exciting things going on with Bitcoin... so I don't really understand the world's inattention to it outside of CNBC-number-goes-up-number-goes-down which isn't really what Bitcoin is about.