MicroStrategy (MSTR) is now doing business as Strategy. The company said, “Strategy is the world’s first and largest Bitcoin Treasury Company, the largest independent, publicly traded business intelligence company, and a Nasdaq 100 stock. This brand simplification is a natural evolution of the company, reflecting its focus and broad appeal. The new logo includes a stylized ‘B’, signifying the company’s Bitcoin strategy, and its unique position as a Bitcoin Treasury Company. The brand’s primary color is now orange, representing energy, intelligence, and Bitcoin.”
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177 sats \ 2 replies \ @freetx 17h
Honestly rebranding to MacroStrategy would've been much better.....
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10 sats \ 1 reply \ @Bell_curve 6h
the name change seems like an unforced error
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0 sats \ 0 replies \ @Fabs 1h
Yet can be read as "Bitcoin Strategy" 😄
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10 sats \ 0 replies \ @IamSINGLE 9h
Along with this he also announced how much loss the company has incurred in the last quarter. Maybe he now wants to off the ship and embrace Trump Shitlandia.
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28 sats \ 0 replies \ @SatoshiNakanodo 13h
Anyone else ever notice their old logo had a stick of 🧨 dynamite in it. I always thought was pretty cool.
![](https://i.postimg.cc/ncNft3Vh/IMG-6049.jpg)
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49 sats \ 7 replies \ @SimpleStacker 18h
I thought this was @thebitcoinbugle
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177 sats \ 4 replies \ @thebitcoinbugle 18h
We changed our name from Bugle News to News in response
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39 sats \ 2 replies \ @Wumbo OP 18h
Here is a possible future headline for the @thebitcoinbugle.
"George W Bush join boards of MicroStrategy and rebrands it Strategery"
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546 sats \ 1 reply \ @SimpleStacker 18h
We should start pronouncing the company name with the 'b' at the end.
"Stratejeeb"
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0 sats \ 0 replies \ @Lumor 15h
🤣
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19 sats \ 0 replies \ @SimpleStacker 18h
Soon you will have to register www.notthebugle.com
(see www.notthebee.com)
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39 sats \ 1 reply \ @Wumbo OP 18h
I can understand why one might think that.
I have a hard time fully understanding the full value of changing a company name.
Examples:
Facebook --> Meta
Google --> Alphabet
MicroStrategy --> Strategy
None of these seem to add any value.
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9 sats \ 0 replies \ @SimpleStacker 18h
It can make sense if your company is branching out into other products, but the original name is too closely associated to one specific product, like Facebook for the website and Google for the search engine.
The Microstrategy --> Strategy rebranding seems kinda dumb though.
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157 sats \ 0 replies \ @Aardvark 15h
You can do that? Like just drop "micro" off the front of something and have it be true?
Amazing, I'm going to drop the "micro" too and just start telling people I have a normal penis.
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1 sat \ 0 replies \ @TheBTCManual 16h
We're changing our name to manual, pending namecheap allowing me to lowball for the .com domain name
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1 sat \ 0 replies \ @Wumbo OP 18h
I wonder if they are changing stock ticker also.
So far I have not found any information.
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0 sats \ 0 replies \ @elvismercury 3h
Saylor wanted to fight Sam Altman in the "worst names for companies and products" cage match.
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0 sats \ 0 replies \ @BitcoinIsTheFuture 9h
It was inevitable. Who’s next?
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0 sats \ 0 replies \ @Ge 12h
Lol sounds like they r setting up to be apart of the treasury or something we shall see
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0 sats \ 0 replies \ @dough 12h
Strategy B is just like plan b but it’s just an orange pill
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0 sats \ 1 reply \ @Satosora 19h
Is this for real?
He has officially anounced being a treasury, but l thought treasuries sold?
Will he now be selling bitcoin?
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1 sat \ 0 replies \ @Scroogey 17h
Matt Levine (last item of Things happen) linked to https://www.businesswire.com/news/home/20250205834633/en/MicroStrategy-is-Now-Strategy so it seems real.
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