The Super Bowl isn’t just a game—it’s a cultural phenomenon and one of the most-watched televised events in the United States.

For decades, advertisers have competed for a coveted 30-second spot during the big game, but this prime real estate has come at a steep and rising cost.

Using data from SuperBowl-Ads.com, this infographic explores how the average cost of a 30-second Super Bowl ad has evolved from 1965 to 2025. Costs are adjusted for inflation to ensure that historical ad costs are comparable to today’s prices, and are based on commercial time fees charged by networks like NBC, CBS, and others.

🔗 visualcapitalist.com