I've never felt comfortable accepting the V4V label/meme for similar reasons. At best, it's a rebrand of trade. At worst, it's an attempt to manipulate us into not free riding as internet anons by creating a culture of guilt for not giving rather than a culture of gratitude for giving. Let the givers give in accordance with their wants and get credit for being givers.

I have a lot of similar feelings around people that guilt programmers into open sourcing their code. It undermines the sacrifice of people that open sourced pragmatically or out of goodwill.