Normies may not care. Politicians may not care. Many journalists may not care.

But hey, I care. So does the author and so do many people here on SN. Let's not get overwhelmed by an indifferent world. That's how we make a difference. By actually giving a fuck.

people don't care because every time the become even marginally invested in the thought process of some writer, the writer inevitably spills the beans in a dumfounded way: the writer suffers TDS

case-in-point:

Of course we're all victims of the biggest perpetrators of this uncaring era, as the Trump administration declares "Who Cares?" to vast swaths of the federal government, to public health, to immigrant families, to college students, to you, to me. As Elon Musk's DOGE rats gnaw their way through federal agencies, not caring is their guiding light. They cut indiscriminately, a smug grin on their faces. That they believe they can replace government workers—people who care an extraordinary amount about their arcane corner of the bureaucracy—with hastily-written AI code is another defining characteristic of right now.

we've been in "who cares" for longer than this author realizes... who cares about the unsustainability of the liabilities. who cares about the government overreach into every aspect of independent thinking or action. who cares about the survival of the species.

who cares what you think? if you can't get your mind past "Baloneyman Strikes Again", i can't trust your cognition.

Yet, that was benign. In Russia every year they celebrate Victory Day with some propaganda panels in the streets depicting nazi soldiers or tanks in place of soviet ones. And noone cares either. "Artists" just grab random pictures from the web to fulfil state orders.

This nails it. We’ve industrialized indifference. Content is no longer something crafted — it’s something churned out, optimized, outsourced, and discarded. And when everything feels fake, meaningless, and low-effort… people stop paying attention. Not because they don’t care intrinsically, but because caring feels like being scammed.

Ironically, this is also why there’s a rising hunger for realness — handcrafted things, personal voices, unpolished but authentic work. Maybe the Who Cares Era is also the pressure cooker that forces a creative renaissance.

Or maybe… nobody cares. Yet.

2 decades of being "cool" when you don't put effort into anything.

You see it corporate jobs. You see it in fashion. You even hear it in the style of music that is possible now if you pay attention to it.

It's a disease, it spreads bc anyone who takes the initiative comes off as tryhard or uptight.