This nails it. We’ve industrialized indifference. Content is no longer something crafted — it’s something churned out, optimized, outsourced, and discarded. And when everything feels fake, meaningless, and low-effort… people stop paying attention. Not because they don’t care intrinsically, but because caring feels like being scammed.

Ironically, this is also why there’s a rising hunger for realness — handcrafted things, personal voices, unpolished but authentic work. Maybe the Who Cares Era is also the pressure cooker that forces a creative renaissance.

Or maybe… nobody cares. Yet.