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Mostly because is a registered business, so what else you can expect, they have to comply, and they chose a solution that help them comply easily.
When business owners will learn how to manage private non-registered organizations, then Bitcoin might have a chance to operate at a bigger scale peer to peer. In the meantime, paper bitcoin is invading the markets.
That really is a problem — businesses like that will hardly be able to pull it off. As @DarthCoin said, it’s better to let them adapt and adopt gradually.
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