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I wanted to see if Nostr ads could help people find Seed Keys, my metal backups for recovery phrases. Maybe make a sale or two.
I did a Google search and found Zapadd in the search results. I visited the homepage, of course, and saw a typo in the <h1> that didn’t inspire confidence...
Also, buttons with broken emojis, like 🪿. Not a dealbreaker, but not a great first impression either. (You should fix that, team.)
So, I looked for more info on Nostr and Stacker News. There isn’t much out there. Almost nothing about how the ads actually work. No reviews, no feedback, no warnings.
But it seemed legit enough. So I was like: fuck it. We ball.
First, Nostr login worked fine enough, I used nos2x. Logging in also fixed the buttons with broken emojis, BTW.
But the rest? A few rough edges.
Note selection wasn’t easy.
The “Random” option is simple: you just pick how many notes you want to target. But why are these notes showing up? How do I know they’re actually relevant? There’s no way to check who’s behind them, how many followers they have, or if they even get seen. Feels like guessing.
Keyword search is hit or miss. Sometimes you get too many results, sometimes too few. And no real way to filter or sort. So you end up picking names you don’t know, hoping someone sees it.
One of my own notes showed up on the list, so I tested it on myself. At least I know the flow works.
The message limit is 49 characters, a bit tighter than a usual Google Ads headline. But just enough to explain what Seed Keys is. Emojis go through, which is fine. But links don’t work (at least not in my Minibits wallet), so don’t count on driving traffic that way.
Creating zap requests took about 20 minutes. I gave permissions upfront, otherwise, I’d have to confirm every single zap. Didn’t want that.
Then a notification popped up: “Due to Primal Wallet rate limiting, your zaps may take a few hours to be sent.” But it took only about 45 minutes to send all 1,000 zaps. Maybe a bit longer to confirm the failed zaps (I didn’t stick to my screen to check that).
Still, it’s not something you fire and forget. It felt like a slow drip.
And I wasn’t sure if I could leave the tab open, or close my browser. So, I left everything open, left it running. Just in case.
I really enjoyed seeing the live zaps come in on Nostr Zap. There’s something oddly satisfying about it.
Zapadd’s dashboard was a bit slower to refresh. But still, nice to see real activity happening.
In the end, 51 zaps failed. There’s a “Request refund” button you can click, to get the sats back. I did. It worked fine, got them to my Nostr Lightning address.
I didn't break Top 10 Zappers on Nostr Zap. A bit disappointing 😅
While I hate spam, this feels different. Zaps are more acceptable. People get free sats. And there’s a little dopamine hit when your note lights up. So maybe it’s worth it, even if it’s just noise.
So I ran the Zapadd campaign to get Seed Keys seen.
Account is brand new. No history. No network.
Here’s what happened:
  • 948 zaps
  • 29 follows
  • 3 likes
  • 4 replies
  • 1 repost
  • 5 mentions
  • 1 DM
And yeah, no sales yet.
The campaign cost me 10,400 sats: 8,000 for zaps, 2,400 in fees. I received 408 sats back from failed zaps, 8 sats each.
If you’re thinking about trying it, this is what it was like. Slow. Clunky. But real.
seedkeys.xyz — in case you want to see what I was trying to promote.
33 sats \ 2 replies \ @Scoresby 18h
This is excellent! I don't remember the name, but a while back it felt like I was receiving a number of these zap ads. I always thought they were cool.
Do the zap ads show up in nostr clients, or just as a message tied to the zap in people's wallets? I assumed it was both, but it occurs to me now that I may be wrong.
The automation seems like the real advantage here. I wonder though if you wouldn't have more success spending 15 minutes each day searching nostr for terms like "seed backup", " recovery", "steel backups" and the like and just zapping people who are talking about it.
Whatever the case, this is a really great write up. Thanks for doing it!
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102 sats \ 1 reply \ @Hypno OP 18h
TBH, I had only checked in Minibits, because my Nostr notifications are clunky on Amethyst, Iris, and Primal...
But I checked:
  • Amethyst: I can see my message, and the domain IS clickable. Nice.
  • Primal: I can't see the message, only the zap amount.
  • Iris: I can't see the notification 🤣
I like your idea of targeting more with relevant keywords. I tried, but there weren't many notes. Maybe with a standard curated list, I could get more than 10 (the minimum), and fewer than 1,000 (the maximum). But I'm sure people would game that after a while, and post about my keywords to get free sats.
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21 sats \ 0 replies \ @Scoresby 18h
people would game that after a while
I wouldn't over index on it. Sure, people will try to game, but I certainly notice when someone zaps me -- and if it's a business I almost always check 'em out because I'm curious.
It's possible you could just try to zap some active nostr accounts everyday. Primal on desktop does a nice job of showing the PFP of zappers on a given note. Amethyst and damus not so much.
I love the concept of zap advertising. It feels like something has gotta work!
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121 sats \ 3 replies \ @Kontext 16h
Thanks for sharing your experience in detail! I've been playing around with different forms of zapvertising as well, including zapadd, aqstr and buzzbot (+ making my own campaigns such as treasure hunts, contest & games) but aside from growing a followers' list and social media presence the real results (sales) have been nonexistent, unfortunately. But perhaps that's because my business, like yours, is rather new and doesn't have proper reviews, ratings, tutorials out there yet. And my ad campaigns have always been quite low budget thus far. Anyway, I also like the principle of zapvertising - paying users directly for their attention.
PS. I also tried to contact you both via the Contact and Support pages of your site with a collaboration proposal, but it didn't look like my messages went through. Sending you a DM on nostr now :)
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10 sats \ 1 reply \ @Hypno OP 12h
Thanks, I’ll look into aqstr and buzzbot. You're the second person to mention aqstr @RayBuni brought it up, too.
Sorry to hear the results haven’t been there yet. But I totally get it. It’s not easy when you’re starting out. No network, no reviews, no trust built.
I see you’ve leaned into centralized social with Satoshee. I’m trying to avoid that for now, even if it’s slower. Feels harder, but at least I don't have to deal with walled garden rules.
Also, I’m not shipping from the US or Western Europe, so costs are higher than most expect. Not sure how much that affects conversion, but we’ll see.
I almost mentioned “no middleman” in my post, but I wasn’t sure... Is the fee just zap costs, or is there a commission on top?
PS: I didn’t realize Turnstile was blocking my forms, as they don't offer any way to pass the challenge. I’ve removed it for now. Let’s see how bad the spam gets, then I’ll figure out a fix. I'll check my DM on Nostr.
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0 sats \ 0 replies \ @Kontext 8h
Ray is the guy who made both zapadd and aqstr :)
I wouldn't say I've "leaned into" centralized media that much, nostr was and is the main social channel from the get-go, it's more about trying to be present in most channels where potential customers may lurk.
IDK exactly about what the fee covers but I would assume Ray and/or team takes some cut as well. I don't think either of those ventures have other revenue streams.
BTW I used hCaptcha myself before going with Turnstile. It worked fine. No captcha meant a lot of spam. But I had to go w/ Turnstile because someone figured out a way to cheat the loyalty system early on, so had to protect Woocommerce against bots and fraud.
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Hahahaha good meme!
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0 sats \ 2 replies \ @OT 12h
I got one of them. Thanks!
But it didn't show up in my notifications (Amethyst). I just happened to see it when checking my wallet.
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21 sats \ 1 reply \ @Hypno OP 11h
You're welcome!
Did you check my site? 😅
Yeah, notifications are hit or miss, even after setting up the relays in Amethyst. But it's the same on all Nostr clients I tried...
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0 sats \ 0 replies \ @OT 11h
I clicked on the link and remembered that I'd been there before. I think you or someone else posted here in SN about getting your family members to help start the business.
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21 sats \ 1 reply \ @5b104d62ff 18h
Thanks for trying zapadd.com Check out aqstr.com as well Your ad is visible on primal. See attachment
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Thanks, I use Amethyst on mobile. Primal/Iris on desktop - that's why I didn't see it.
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stackers have outlawed this. turn on wild west mode in your /settings to see outlawed content.