Maybe I should have written "bitcoin maxis" not just "bitcoiners". I do about equal amount on chain vs LN now, even at $20/tx I still see at most 0.2% fee rate for my on chain transactions.

If ordinals manage to drive chain space up towards the $10 or higher all that ecommerce going on with on-chain is going to see a drop-off and successful operators will see the sense in adopting Lightning as an option for payment and putting money into promoting adoption of LN.

Shitcoins adopting LN is a loser's game, not only is the small chains less secure, most of them already have very high fees (ETH/SOL/AVA) and big/fast blocks. With taproot ready to permit both sidechain and LN transit of shitcoin tokens the momentum is on the side of Bitcoin, the cost for adapting to enable this capability widely is far lower for Bitcoin LN than it is for the setting up of an LN system for other chains.