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I agree with you a lot. Adoption only happens when people can buy stuff with it.
Converting a small business: Highly depends. A bar? Just have a qr code on a page of paper scotch taped to the counter. A website that collects donations? Just the address on a "buy me a coffee" page.
Indeed, sometimes simple things could be the start. The hard part is if they are willing to learn more. You don't need complicated things just to start accepting BTC.
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