I think there is also a danger that you can think you have product market fit because the people in lightning are so supportive and you get an initial boost. The reality is that there are a few thousand of us and not nearly enough to build a solid company yet outside of exchanges. I think of Strike with remittances as the closest app to reaching a general audience.
Great reminder for all of us to realize the world is a big place outside of our bubble. With the macro situation growing shakier by the day, it’s a good time for founders to make sure they’re prepared and able to withstand a down turn
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This hits home. The Strike remittances example is a good one. The advantages of Bitcoin for this use case + the intense focus on a more familiar Bitcoin UX are so compelling that non-bitcoiners are willing to switch.
It really seems to require building something that's
  1. 10x better
  2. just happens to require Bitcoin to work
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Integrating more tightly with Strike, e.g. getting them to support lnauth and adding an in/out option from the SN wallet to/from strike wallet the way it works with Alby but with Strike's API (on both PC and mobile) could be some first steps. Not that you want SN to be a 'strike-extension' but to ride their coat-tails could be beneficial to attract some less technical contributors who want to talk about bitcoin
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