So theres been a bit of discussion lately around Lightning spam or zapvertising, and just wanted to put our thoughts out there (since we were guilty of some of it 😅).
Firstly, we totally agree.... with everyone on both sides.
This is an idea with loads of potential, and could possibly be the greatest innovation in advertising ever. Its the epitome of value for value - Great way for advertisers to get directly to users (=value), and users getting actual Bitcoin for essentially doing nothing out of the ordinary (=value).
But also, spam sucks. If you don't like clutter, you're probably never going to like a bunch of random 1 or 2 sat payments in your wallet.
So we've decided to make a change. We will now only send payments to addresses that have specifically opted in to receiving them.
We think this might be a better way of doing it. Yes it cut down the reach (substantially), but in the process it will increase the quality of recipient. So advertisers wont be wasting sats on people that don't care, or worse, create negative sentiment for their business by spamming!
A higher quality of receiver means better engagement, which makes them worth more, which in turn should command a higher payment amount.
Is this the right decision? Who knows 🤷♂️
Have we shot ourselves in the foot by removing a large chunk of potential recipients? Maybe 🤷♂️
But we are part of a small group pioneering this new initiative, so we'll try some stuff and make it better as we go.
Also, YOLO right?
We're also working on some other features/ideas so stay tuned.
If you have any questions or recommendations let us know!
And don't forget to add your Lightning address on our website if you want to get free sats and be part of the crew 🤙