I found that introducing someone who played a lot of games on their phone to https://zbd.gg/ got them to setup a gamers tag (maxtrotter@zbd.gg) and let them earn sats. After a few days and a few wallet transactions they started the conversation that led to them Installing https://muun.com/ 'cos they understood that the satoshi was not under their control and it was real money. So i guess SN https://stacker.news/ could be used in a similar way - get peeps using lightning before Bitcoin is even mentioned. I'm sure there will be many other routes to adoption.