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488 sats \ 10 replies \ @Natalia 25 Nov 2023 freebie \ parent \ on: Stacker Saloon

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262 sats \ 2 replies \ @kr 25 Nov 2023

one thing to consider is that outside of our Lightning community basically nobody knows what sats are

21 sats \ 0 replies \ @davidw 26 Nov 2023

I think this is why the word ‘Zap’ is important.

I asked someone “do you know what the word zap means?” and she couldn’t answer.
Then I asked what do you think of when I say “Zap your friends” she instantly said “send them money”. But couldn’t articulate why, besides saying it is definitely not anything bad. It was the only reasonable explanation because there’s no other context that fits.

I believe this is something we can lean into more. Having a catchy word or verb to grab attention sometimes adds a) intrigue, b) a mysterious hook and c) sometimes people get the connotation without needing to have had any prior exposure to the word.

Hopefully you can do some more user testing like this to confirm which catchy tagline is best.

383 sats \ 0 replies \ @nemo 25 Nov 2023

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0 sats \ 6 replies \ @nemo 25 Nov 2023

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0 sats \ 3 replies \ @Natalia 26 Nov 2023

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0 sats \ 2 replies \ @nemo 26 Nov 2023

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3 sats \ 1 reply \ @Natalia 26 Nov 2023

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0 sats \ 0 replies \ @nemo 26 Nov 2023

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0 sats \ 1 reply \ @nemo 25 Nov 2023

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0 sats \ 0 replies \ @nemo 26 Nov 2023

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