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Top of funnel marketing stuff doesn’t dictate what’s further down the funnel. It just helps get people interested in moving down the funnel at all.

Bitcoin’s top of funnel is NGU even if we’d all argue there are other reasons to be excited about bitcoin.

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I think this is why the word ‘Zap’ is important.

1. I asked someone “do you know what the word zap means?” and she couldn’t answer.
2. Then I asked what do you think of when I say “Zap your friends” she instantly said “send them money”. But couldn’t articulate why, besides saying it is definitely not anything bad. It was the only reasonable explanation because there’s no other context that fits.

I believe this is something we can lean into more. Having a catchy word or verb to grab attention sometimes adds a) intrigue, b) a mysterious hook and c) sometimes people get the connotation without needing to have had any prior exposure to the word.

Hopefully you can do some more user testing like this to confirm which catchy tagline is best.

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