Key findings from this report from October 2023:
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Government- 71% Americans are very or somewhat concerned about how Government uses their data, up from 64% in 2019. -
AI- 70% of Americans have little to no trust in companies using AI to make responsible decisions in their products. -
Autonomy- 78% say they trust themselves to make the right decisions to protect their personal information. But 61% believe nothing they do will make much difference. -
Privacy Policies- 56% say they always, almost always or often click “agree” without reading privacy policies. -
Passwords- 69% feel overwhelmed by the number of passwords they have to remember. 45% report feeling anxious about whether their passwords are strong and secure. -
Attacks- 34% of Americans have experienced data breaches / hacking / fraudulent charges to their knowledge. -
Social Media- 77% of Americans have little or no trust in leaders of social media companies to protect user privacy. -
Regulation- 78% of Democrats and 68% of Republicans think there should be more "government regulation" of what companies can do with customers’ personal information. -
Future & Children- 89% are concerned about social media sites knowing personal information about children. -
Privacy is becoming MORE important to every American, not less, by the month. If you have a business, ignore this trend at your peril...