Key findings from this report from October 2023:

• Government - 71% Americans are very or somewhat concerned about how Government uses their data, up from 64% in 2019.
• AI - 70% of Americans have little to no trust in companies using AI to make responsible decisions in their products.
• Autonomy - 78% say they trust themselves to make the right decisions to protect their personal information. But 61% believe nothing they do will make much difference.
• Privacy Policies - 56% say they always, almost always or often click “agree” without reading privacy policies.
• Passwords - 69% feel overwhelmed by the number of passwords they have to remember. 45% report feeling anxious about whether their passwords are strong and secure.
• Attacks - 34% of Americans have experienced data breaches / hacking / fraudulent charges to their knowledge.
• Social Media - 77% of Americans have little or no trust in leaders of social media companies to protect user privacy.
• Regulation - 78% of Democrats and 68% of Republicans think there should be more "government regulation" of what companies can do with customers’ personal information.
• Future & Children - 89% are concerned about social media sites knowing personal information about children.
• Privacy is becoming MORE important to every American, not less, by the month.
  If you have a business, ignore this trend at your peril...