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I think it's because a lot of PCs come with Windows preinstalled since ... basically forever?
Microsoft is a popular example of a company that issues its Windows operating systems for use by OEM computer manufacturers via the bundling of Microsoft Windows. OEM product keys are priced lower than their retail counterparts, especially as they are purchased in bulk quantities, although they use the same software as retail versions of Windows. [...]
These OEMs commonly use a procedure known as System Locked Pre-installation, which pre-activates Windows on PCs that are to be sold via mass distribution. These OEMs also commonly bundle software that is not installed on stock Windows on the images of Windows that will be deployed with their PCs (appropriate hardware drivers, anti-malware and maintenance software, various apps, etc.).
Defaults matter.
That's exactly this. No other points. The 95% of people using windows in these stase doesn't even now what is an OS, they think that windows is what makes a pc work. If Linux had a more aggressive politic for pc commercial produceer maybe the numbers could be different. This is proved also by the other point: embedded device and servers are basically monopolized by Linux.
Why?
Simple because doing fw and sw for embedded and servers is a pro thing, not for the normie. Devs and pro know much more of open source sw than normal people and they weight the right tools for develop, linux here has always won. Look the windows CE for embedded or Lumia of M$.
I remeber another kind of marketing with producer, whatsapp...many other similar products come before. On smartphone I remember Viber, but whatsapp was preinstalled and smartphone are for normies,not for curious users. They just use what they buy as it is. Touch it and you broke it.
I am still fighting with my 65 aunt, who has a laptop with, drum roll, windows 8 and pc is completely stuck after many years of use. I tried to convince her to use a Linux os and she is worried that won't work anymore! This is reality and you have to adapt to this kind of irrationa behaviour...
My two cents...
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That's a really good point! thanks for bring it up
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Probably the key point.
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Do you think it will be possible to replicate the same "strategy" with open source OS somehow too?
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I suspect you refer to the "strategy" mentioned in my other comment in reply to @nullama?
Anyway, in short: no, I don't think it could be replicated with an open source desktop OS. On mobile for example, it took a company with vast resources like Google to sort-of "replicate" the strategy with Android - as the figures you posted show.
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