before the midnight (Central Daylight Time) reset of the counter
There are a few times of the day chosen which seem kind of random.
The "day" for metrics (Plausible) is Central Time. Austin, TX (where SN operates out of) is CDT, so that makes sense, maybe. The transaction for the daily airdrop / "yield" payout shows at 3am Central Time. The Daily Discussion thread starts at 5am Central Time (which is late morning in Europe, late afternoon or evening in the far East).