I was just day dreaming about some of growth strategy we'll be trying, so thought I'd outline some more of them here, as a more detailed response to your second question.

As I mentioned, we're gunna lean heavily on SN meme mondays for a few weeks. We still need to refine the product a fair bit, and getting some early alpha testers on board from SN would be ideal :) we'll work with them to refine our app and get a better feel for what sort of things we can build into the core product.

Also, our CMO (Chief Meme Officer) will be reaching out to active memers on Twitter, Nostr and SN etc. He'll be handling most of the user engagement and will be in the trenches talking to users and gathering feedback.

Another thing we're really excited to experiment with is going to be 3rd party integrations. Think of how Giphy have integrated into WhatsApp.

Most likely, our first port of call for integrations will be Nostr. It's permissionless so no waiting around. There are loads of meme lords on Nostr. We'll implementing various Nostr related features, and be setting up a Nostr relay with the goal of reaching towards our 1,000 and 10,000 user marks. The Nostr integration will come with various other tools to help meme creators reach their potential. We have a bunch of other exciting back-of-the-napkin ideas on this front that still need hashing out, but should start to come into focus by the 2nd round of the contest.

Reaching 100,000 users will require us to branch out of the Bitcoin ecosystem. The goal would be to tap into a large platform and draw new users in from there. I'd say we'll do something like: 2 week sprints, build an MVP integration, see if hits, if it doesn't, then scrap it and go back to the drawing board and try a different angle. Rinse and repeat until we tap a rich vein of ore.

I tried this approach with a previous project and eventually got a big hit and millions of views: first, I built a Discord Extension, no one used it, then I tried an Android App, same thing, then I tried a Twitch extension... The Twitch extension blew up and racked up 3m views which converted into about 100k views on the website that accompanied the extension.

hey! overall, the design of the site has been heavily influenced by SN. and to your question specifically, the design of the feed came quite naturally really. it's essentially the classic instagram style infinite feed mashed up with the WhatsApp concept of emoji "reactions". the reason this came naturally stems from the core concept of the site: the core building blocks of the site are memes and emojis, so the most natural way to combine those two elements seemed to me to be reacting to memes with emojis. initially we had planned to include zapping a la SN too, but that was dropped somewhere down the line and we settled on **all ** zaps being attached to an emoji reaction.

your second question is a good one! since our app is only 3 weeks old, and isn't even officially launched yet, we haven't yet had an opportunity to pursue growth. however, that'll be the absolute priority going forward, since the site is almost at an alpha stage. I tend to look at growth dynamically. e.g. what we need to do to get 100 users will be different to what we'll do to get our first 1000 users, 10,000 users etc. so, first focus is to get 100 users, and we'll probably lean heavily on SN for that. keep and eye out for upcoming Meme Mondays :D