I was just day dreaming about some of growth strategy we'll be trying, so thought I'd outline some more of them here, as a more detailed response to your second question.

As I mentioned, we're gunna lean heavily on SN meme mondays for a few weeks. We still need to refine the product a fair bit, and getting some early alpha testers on board from SN would be ideal :) we'll work with them to refine our app and get a better feel for what sort of things we can build into the core product.

Also, our CMO (Chief Meme Officer) will be reaching out to active memers on Twitter, Nostr and SN etc. He'll be handling most of the user engagement and will be in the trenches talking to users and gathering feedback.

Another thing we're really excited to experiment with is going to be 3rd party integrations. Think of how Giphy have integrated into WhatsApp.

Most likely, our first port of call for integrations will be Nostr. It's permissionless so no waiting around. There are loads of meme lords on Nostr. We'll implementing various Nostr related features, and be setting up a Nostr relay with the goal of reaching towards our 1,000 and 10,000 user marks. The Nostr integration will come with various other tools to help meme creators reach their potential. We have a bunch of other exciting back-of-the-napkin ideas on this front that still need hashing out, but should start to come into focus by the 2nd round of the contest.

Reaching 100,000 users will require us to branch out of the Bitcoin ecosystem. The goal would be to tap into a large platform and draw new users in from there. I'd say we'll do something like: 2 week sprints, build an MVP integration, see if hits, if it doesn't, then scrap it and go back to the drawing board and try a different angle. Rinse and repeat until we tap a rich vein of ore.

I tried this approach with a previous project and eventually got a big hit and millions of views: first, I built a Discord Extension, no one used it, then I tried an Android App, same thing, then I tried a Twitch extension... The Twitch extension blew up and racked up 3m views which converted into about 100k views on the website that accompanied the extension.