What is ROCK BRAND? I mean is a logo for...
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Yeah, well, that is what should be clear from the logo. And if it is not then it's not a good logo.
I thought the word Brand would make it obvious that it is an Ad Agency thing.
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1 sat \ 0 replies \ @fm 19 Feb
Not even close.. The pencil, The rock music reference.. What in that logo refers to a marketing company? Would never relate that.
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Ok now make much more sense. Its focusing o the music industry? Why ROCK?
The guitar probably not needed, nor the pencil. KISS (keep it super simple) it's my suggestion...
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1 sat \ 0 replies \ @fm 19 Feb
The guitar at least ties rock with rock music.. Otherwise its just rock
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Yeah, i had originally just kept it like you said KISS, but then for some reason I thought adding the guitar + pencil would be cooler.
Yeah, Rock Brand is supposed to just say "cool ad agency" because a Rock Band is a "cool thing". It's nothing related to music at all.
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Not bad except on its own I don't understand why the guitar is a pencil.
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Hmm yeah, it's not very clear that pencil = copywriter = idea = brand Long stretch. I thought of using a light bulb for "idea" + pencil to look like a guitar, but that would have been even worse.
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Nope. I wouldn't have gotten there from the above alone. Maybe you should just drop a lightbulb in the whole thing and forget the guitar analogy? I understand something about idea then, brand, and music.
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What are you trying to communicate? The business does what, and its clients are whom?
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Why the oranges? Rack?
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Rack as in boobs. A dirty play on my part of @RockBrand's initial image. Trying a bit more honestly here: