I think Lightning could solve some of the problems that Ads were solving implicitly (enabling people to pay across countries and different payment systems), and bring these sats back to the people who created the content rather than Ads platforms. What do you think?
https://www.publish0x.com/crowphale/will-lightning-take-over-ads-xnxwzmx
Is this reasonable ro totally stupid?
What are other examples where Lightning could help?