I'm thinking about Mike Tyson and his resurgence into popular awareness (although: is it popular awareness or simply my awareness of his popular awareness due to the algorithm? How could I even tell, short of random sampling people I encounter? Another example of the weak subjectivity of internet-mediated reality.)
But anyway.
The last few decades reveal Mike Tyson to be extremely low IQ with minimal executive function. In a slightly alternate reality he'd be helpless in the modern world, probably in jail, maybe dead. Low-IQ + low-EF + poverty is the best possible recipe to generate that outcome. As it stands, he's been kept afloat only by his ferocity and his ability to monetize it.
At this point in 2024, his monetizeable combat skills, considered in pure terms, have been ground down by age. There's a reason Tyson is not fighting first-tier boxers anymore. And yet he's made a resurgence. Why?
Presumably there's a whole crew behind him now, keeping his schedule, training and feeding him, staging and shooting the videos, cultivating engagement w/ the larger culture, stoking controversy, tuning like mad scientists the parameters of what is presented based on their echo-location of hits and clicks and dwell time, swimming up the gradient of eyeballs and money.
The only irreplaceable part in this pageantry is Tyson. SEO engineers and marketing strategists and publicists are like grasshoppers in a car grill, you can barely pick parts of their burnt carcasses out before more arrive, stuck and dead, fucking up your chrome. And while there is no other Tyson in all the world, Tyson nonetheless requires the rest of this machine to function.
In the end, what the public encounters is not Tyson the man, but Tyson-as-meta-organism, which is grown and maintained like a hothouse orchid, and whose relevant ecology is this curious blend of online and offline, concrete and ethereal: boxing ring + podcast + youtube + fourty years of myth.
Tyson is only a mere extreme version of most of us, limited in various ways, the emergent products of hierarchical and interlocking systems, intentionally-chosen or not, grinding forward all the time, everywhere.