Nobody cares about yesterday’s weather.
If you don’t believe me, open your weather app and try to find it. Chances are you’ll see current conditions and future forecasts, but no information on the past.
At least it appears that way.
Dig a little deeper, and you’ll realize current conditions are not really “current”, they’re just the most recent historical weather readings. Likewise, future forecasts are not really from the future, they’re just predictions based on past weather patterns.
The lesson here?
While nobody cares about yesterday’s weather, certain collections of past data can produce incredibly useful insights that help us make better decisions.
And for data companies, that’s where the money is.
Whether it is Facebook, Google, OpenAI, or The Weather Network, pricing power does not come from collecting data.
What matters is whether a company can transform past data into useful insights for customers.
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This is one section from a new blog post I’m writing, figured it was worth sharing as a teaser before the full post is published