Out of nowhere, of course. It's not super cool to follow some framework for idea generation, at least not for me. I go with the flow, I get ideas so randomly that sometimes they generate in the crowd and sometimes in the silence of midnight.
I respect the framework thing, but tell me for such an abstract thing as ideas are, do these frameworks really work?
I agree with your point that creativity is something that seemingly comes out of nowhere.
But even then... take artists for instance. The ones that complain very hard about AI saying that it took them years of effort to get to where they are at now. Indeed, each artist's style and creative output gets shaped by all the years they studied other artists work. In a sense, that's also what AI does, but that's a discussion for another time~~
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