By now that is almost impossible to do, as everybody and their mother rushes to create a new token and NFT, on Ethereum usually but other platforms are not excluded.

If its only utility is to be something like BRC20, when exchanges and other platforms have already implemented BRC20, odds are that the Runes project is just going to stay as a hobbyist project.

More effort should be placed into making the blockchain more robust to these paperweights. Not into killing shitcoins, which die by themselves anyway.