Yeah, I have a hard time wrapping my head around it.
My guess is that, even though they might be able to create a target crystal in a clean room, as soon as it starts being distributed around to customers, it can suffer from contamination from a single seed in the environment that triggers the transformation from the whole target crystal into the patented more stable crystal.
This peer-reviewed article goes into more detail, but I don't have time to read it. In the Wikipedia page you cited it also mentions that some people believed it to be junk science or alchemy.
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