No one has any idea that they need it yet.

People in the west have had little reason until now than to trust their 'stable' currency. They will remember the name, when they are searching for a solution to their problems.

People are not going to stop being dumb anytime soon too :(

The last two years have made such a strong case for BTC yet it went over the masses' heads.

The truth is that adoption of another kind of money is extremely hard when most people are too dumb to realize its benefits and the state/state-influenced-corporates are competent enough to spew propaganda every now and then.

It's going to take a long time.

This is partly why I like the idea of Taro on LN - we have to lead the masses in with something, and pure organic hard/sound money adoption may not be fast enough.