The dead internet theory has been around for a while. In broad strokes, the idea is that for years -- since 2016-ish -- the content on the accessible internet has been mostly bullshit, generated by sock puppets or bag-holders or foreign powers or bots, and of course these groups are not mutually exclusive.
This has been on my mind for a while, and I'll have more to say about it later. But I read something today in Zvi's excellent Substack about the intersection of DIT and gen AI that shook something loose in my mind:
It is taking longer than I expected for this type of tool to emerge, but it is coming. This is a classic situation where various frictions were preserving our ability to have nice things like Reddit. Without those frictions, we are going to need new ones. Verified identity or paid skin in the game, in some form, is the likely outcome.
Basically, DIT has probably been nonsense, but it will probably stop being nonsense pretty quick because the tools for ruining the internet got a massive upgrade and people will eventually figure that out at scale. We've already got a taste of this on SN, in fact, with bot behavior being given as a prominant reason for muting stackers in a recent discussion.
Maybe SN is on both tails of this one -- a more likely target for bot activity (owing to the chance to make real money here) but also possessing more tools to fight it with (owing to the costly signals required to participate). It provokes reflection on what is valuable about online interactions in the first place.
If bullshit bot engagement isn't what we want, then what do we want, and how can we get it?