With the news of Facebook changing its policy on DEI I was reminded of how it started and my early thoughts on it. I don't think DEI is dead, far from it but there's a trend forming pushing back. With Facebook and companies in general you have to understand something. Companies are mostly spineless. If a company is pushing something its not "brave" or "risky". All companies are profit driven and when they run these "woke" commercial its not brave. It would have been brave for companies to speak boldly against racism in the 50s but not today. Today most people oppose racism. Not saying we are rid of racism but just that companies are like a flag flying in the wind. They show you the direction the winds are blowing in culture and politics.

I have to say the whole DEI story line has been interesting to watch over the past 20 years. 20 years? Yeah that's what I said because its been a long arc. 20 years is probably to short but in the tech field I'd argue it really started back in the mid 2000s.

In the early 2000s I remember a push to make the tech field more friendly to women. To rid the startup culture of the bro culture and make it more welcoming and less like a college fraternity culture. I had no problem with any of that. But it became clear that very vocal people were not satisfied with that. It wasn't enough to not discriminate and stop tolerating sexism. We needed to actively set quotas for female speakers at conferences and have more diverse representation all over the place. The idea of meritocracy which was once the hallmark of the high tech industry was denigrated.

In the place of meritocracy we have what some have called "positive discrimination". At least that is the perception of critics of DEI. It can be easy to ignore your critics and sometimes that is a good approach. But when your goals are changing the hearts and minds, which at least in the early days of DEI seemed to be the goal, it is vital. Before I offer criticism of DEI I want to say a few positive things about it. From my perspective working in tech for 20 years I think it is good that the culture has become more vocal about "isms". Racism and sexism will always be with us but we should strive to treat people fairly. I've seen both of these in my work life and people are much more comfortable speaking up than they were in the past. That's not a bad thing.

To me it is obvious that quotas and pushing lies like the wage gap harmed the goals of DEI. Why do I say this? Stay with me here. If you believe there are people that just hate women or are racists in an industry those people are very unlikely to come over to your side. So you of course have people that agree with your DEI agenda but to me the focus of DEI is really the middle. Those that aren't sexist or racist but also aren't that motivated. The majority of workers in the early 2000s at least were white males. I believe this is still true today. For the last 20 years this group have been ridiculed on mass and told they are the problem. If this is the group you are seeking to win over... I can't think of a more terrible strategy. So either you have people who just think they are terrible and are being told there isn't much if anything they can do about their racism and sexism. Or you have people who buck up against how they are being lumped in with real racists and sexists.

You end up making enemies of allies. I have watched this happen in the industry over the years. As DEI has expanded into other industries this push back has only became stronger.

Another unintended consequence of DEI seems obvious to me but I rarely hear it mentioned. Today when you see something go wrong and the org has been vocal about DEI those that DEI claims to protect become the obvious targets. This is regardless of any evidence. It just seems like if you are saying we hire and promote on a basis other than merit or qualifications you are not hiring the best. That doesn't mean someone that is a minority isn't as good as a white male but when you discriminate you undercut those you claim to protect.

The loudest voices in DEI have done a terrible job. They have made enemies of allies. When you aren't honest about statistics and data, when you lump people into massive groups and boil everything down to biology and DNA you show your true colors. People don't buy it. I believe this is what we are seeing with the rejection of DEI. When you build something on lies and half truths it is doomed to fail. I'm convinced MOST people that support DEI are just good hearted people that have been manipulated and propagandized. DEI on the surface sounds good to most people. Those that respond in hate to DEI also provide a good boogie man. Divide and conquer works for a while but in the end truth wins.

What do you think?