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I think it will get some traction but it might be a challenge to break even with it.
Normally I am not a fan of only one month tests but it might be a good idea in this case. Even if you don't break even the first month, you can assess the demand for the territory and if you think it will eventually get to break even.
That's what I'm kind of thinking, but I never know. Obviously someone was running it before and stopped, so 🤷
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