This is something I've been thinking about on and off but I did not have the time to actually explain myself in a longer post so far.
However, I just read #882158 so I want to get this out now and just see where this goes.
Or maybe a little bit of explanation:
If your app integrates zaps just for the sake of zaps, I don't think it needs zaps and it might actually make it worse. A lot of users won't be 'bitcoiners' as we know them now so they won't get it and just think you're weird to push money into every little corner of the internet, even where it might not belong.
For example, I don't zap on nostr because I see no reason except to virtue signal. Okay, that's not entirely true, but the few times I zap because someone was helpful, I feel like a more thoughtful reply about how they just changed my life would maybe have been better than a measly 21-100 sats zap.
Here on SN, zaps actually have some meaning with rewards, ranking, personalized feeds etc.