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I think even more than the diet industry, it's the processed food companies that absolutely OWN the FDA, and thus these guidelines.
Check out the below graphic, also from https://www.nutritioncoalition.us/. Of "experts" who advise about the nutrition guidelines, 95% of them have conflicts of interest with either big processed food companies, or big pharma.
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Vitamin D deficiency is a problem in America especially women
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Iron deficiency is HUGE as well, and especially in women.
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The nutrition in the USA is really bad, and the information about it is buried by a $90 billion diet industry that would rather sell you bullshit supplements than to tell you to just eat a balanced diet of mostly whole foods.