Years ago I used to watch CNBC every morning. Now I only occasionally catch clips, usually Joe Kernan bitcoin positive stuff.
This morning a house guest was watching it on tv, so I was half paying attention. The first thing I saw was an advertisement for BMAX, an ETF investing only in convertible bonds of bitcoin companies. That struck me as weird. I'm not used to bitcoin being mentioned in ads.
Next I saw an interview with the CEO of Affirm, a buy now, pay later finance company. Surprisingly, Andrew Ross Sorkin asked him how bitcoin might affect the future of his business???!!!!
The CEO responded by saying "well, bitcoin has proven itself to be a fantastic store of value"!
What the hell is going on? The company really has nothing to do with bitcoin. I don't know if this is just temporary bitcoin attention due to the fiat price surge, but it seemed strange and a little unnerving.
CNBC is mainstream business TV. I guess ETFs and Saylor, and now Jack Mallers have fully corporatized bitcoin. The ticker at the bottom of the screen frequently scrolled the bitcoin price. I heard not a word of FUD. No one mentioned self custody either š
I see it.