I've seen very productive people around me getting consumed by brainrot. From Wikipedia:
In Internet culture, brain rot (or brainrot) is a colloquial term that refers to the negative cognitive, emotional, and behavioral effects resulting from the purposeless, repetitive, and excessive consumption of trivial, unchallenging, and low-quality digital media content, primarily for short-form entertainment.[1] It also applies to Internet content deemed to be of low quality or value, or the supposed negative psychological and cognitive effects caused by it.[2] The term also more broadly refers to the deleterious effects associated with excessive use of digital media in general, especially short-form entertainment[3] and doomscrolling,[4] which may affect mental health.[5][6][7]
What are your actionable tricks to fight it?
For me, starting my SelfControl app on my laptop can already make a huge difference throughout my day...
And more generally, do you feel like you are winning this battle? If you have a kid, do you feel like you are able to help them navigate this world full of addictive short-form content?