Disclosure: I am a big fan of Albys, and particularly their recent Alby Hub innovations.
This morning I was one of those who woke up to an email linking to this Alby blog post:
https://blog.getalby.com/pricing-how-we-approach-user-feedback-and-improve/
The news is mostly good, although it won't apply to me, since I use Alby Hub connected to my own node. Alby has lowered the price of its cloud hosting service from $119 per year.
That's great. What's not so great is their need to price their services in dollars rather than sats:
Somehow, prices in sats are still problematic for planning, even for bitcoiners. So we tried to clarify how we see the prices evolve by adding more content to the checkout page.
Thanks to the recent bull run, the need to act came sooner than we anticipated. What we learned from this experience is how deeply ingrained traditional thinking patterns are. After all, who are we to demand that people change their mindset overnight? Our goal is to build tools that make people’s lives easier—not more complicated. That’s why we decided to introduce fiat-denominated pricing for our subscription plans. While bitcoin may no longer serve as the unit of account for these plans, it remains an excellent medium of exchange.
I don't blame Alby. They are addressing the needs of the market. This reality makes it glaringly obvious that bitcoin has a long way to go re traditional understandings of "unit of account" and "means of exchange." I don't blame the consumer either. Everyone has to look out for their own financial interest.
The " store of value asset" gang is clearly benefitting from this bull market. Perhaps all we need is patience? I don't know.