I recently attempted to lure people to Stacker News from Minds. My recruitment post was seen over 6k times and received 34 upvotes, over the past 25 days. Over that time period, I generated two Stacker News referrals, which may not have even come from Minds.
Why Minds?
I primarily used Minds, before finding Stacker News. It was created as a free speech alternative to Big Tech platforms. It also has a rewards system that is not entirely dissimilar to Stacker News'.
The aspiration of Minds, according to its founder, is to foster open discussions while rewarding creators.
Many people on Minds are staunch advocates of advancing human freedom and they've already demonstrated a willingness to look for the best platform for doing so.
In many ways, they seemed like an ideal audience to appeal to. Everything Minds is trying to do, works better here. The conversations are deeper and more varied. The earnings are astonishingly greater. It's pretty normal to not get a single comment or upvote on a Minds post and my total earnings were only about $10.
Why did it fail?
I was not expecting much from this experiment. I had accumulated a bunch of Minds tokens during my time there and this seemed like the best way to utilize them. Even with low expectations, I was a little surprised at just how paltry the interest was.
There were two clear reasons for the lack of converts, one was made explicitly, while I inferred the other:
- People were put off by the bitcoin-centrism of Stacker News. It didn't matter to them that you can have better conversations about everything else on SN than on Minds, or that Bitcoin is a more functional analogue of the Minds tokens they're using, they didn't want to be around so many bitcoiners.
- People like cheap talk. Why did my post about SN get dozens of upvotes (that's a ton for Minds), but very few comments or referrals? Well, it doesn't cost anything to click the thumbs up button, whereas taking the time to actually check out Stacker News or leave a comment takes time they don't want to invest.
Concluding Thoughts
"We're still early" is a common refrain, but this drove it home in a different way. What should have been a very receptive audience, had no interest in a site that is superior in every significant way to the one they're using, largely because it's related to bitcoin. These are predominantly anti-establishment folks who talk about the need for parallel institutions. Even amongst that group, bitcoin isn't just not of interest, it's to be avoided.
One of my concerns about Stacker News has been that it will turn into just another toxic internet partisan circle jerk as it grows. This recruitment experiment alleviated that concern, because we're nowhere near drawing in that audience.
I'm also left at a loss for understanding where the next stage of healthy SN growth will come from.
Is SN an eco chamber and we're just...maxis trying to make something?
Footnotes